![]() ![]() There is nothing on surveys the author (and this reader) may not like them, but they cannot be merely wished away. The systematic parts (e.g., in the chapters on user and competitive research), are insufficient to claim systematic process for the entire work. The author breaks own definition of research - "Research is simply systematic inquiry", but there is nothing really systematic about this work. Even more disappointingly, "research" means largely intuition, introduced as a universal panaceum only to be diamissed by encouragements to cover "all" aspects. So, "just enough" means by and large ignoring quantitative methods (the book spends a few dismissive sentences to tell us what good is quantitative research, and a few ungainly pages on linking a verbal overview of quantitative research to a quote from the 's excellent but grim We). Just Enough Research has a confusing title, because it's a book about the study of organizations, users, market, and own products, using mainky qualitative research methods. ![]() Overall, better read colleague Mike Monteiro's Design is a Job (and even that with a pinch of salt). + Publisher A Book Apart specializes in accessible (read: reasonably short) topics on emerging tech. ![]()
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